Things I can help with
Comms help? I gotchu, whether that’s buidling your community, getting users talking, sharing and buying, or simply tuning up your web copy to convert.
If you’re B2B, DTC or looking to level up the way you inform and motivate your own team, I have the experience, expertise and ideas to get you tangible results. Let’s break down your options ⬇️
Social media management
Want someone to take charge of your social channels on a day-to-day basis? I have a boatload of experience in creating and scheduling content, A/B testing, diving into the data, reporting back and adapting strategies in real time.
I’ll seek out what makes your audience tick with social listening, and interact with your community to foster growth, engagement and build that coveted brand loyalty.
Social media & content strategy
Not sure how to approach your brand’s presence on social? I’ll audit your current state of play and go from there, creating a clear, actionable and realistic strategy that fits your business goals and resources.
We’ll pinpoint your champion channels and how best to use them, all with platform trends and best practices in mind to optimise your output and reach your ideal audience.
Copywriting
From captivating web copy to that elusive insta-click newsletter subject line, I can craft you copy that resonates. Both with the audience you already have, and the one you want to snag.
In 2025, storytelling is a non-negotiable. I’ve done most of mine digitally, writing for web, email and social comms, but I have history with UX, technical and even writing for print too.
Editing & proofreading
I have a keen eye for detail and I truly anticipate relish the chance to whip out my red pen.
Since completing training in copy editing and proofreading in 2023, I’ve worked on everything from medical legalese to a step-by-step on how to craft the perfect cheese board .
Need a fresh pair of eyes to tune things up before publication? Let me at it!
Social media packages: a good place to start
Strategy: The Kick Off
Existing social media audit (if applicable)
One-off strategy document with actionable guidance
A best practices deck to reference whenever you need it
Half day brainstorming workshop for one quarter’s worth of content
3 months of Zoom/Teams and email support
Strategy: Full Audit
Existing channel and content analysis
Landscape analysis and brand positioning
Competitor analysis
Social listening reporting
Search optimisation advice
Goals and KPI set-up
Content examples and how-tos
Best practices pointers
Strategy: The Plan & Edit
Existing social media audit
Initial strategy document with actionable guidance
Half day brainstorming workshop per month to dive into your analytics and help you plan and optimise for the month ahead
A monthly pre-publish edit of drafted content
Strategy: Reporting
Decoding your analytics can be a real headache, whether you understand what you’re looking at or not. Whatever tool you use, I can break the data down for you, explaining which metrics are the most relevant to your social media and business goals, and what the numbers actually mean.
It’s up to you: either I can train you (and your team!) how to do it yourself, or just take care of it for you on a monthly, quarterly, 6-monthly or annual basis for you. I’ll deliver and/or present a comprehensive analytics report for you with actionable advice based on the data.
Join me for a 60 minute video call where we can tackle your biggest social media pain point head-on. Maybe you need a walk-through of how to do something that’s supposed to be simple, or maybe you keep coming up against the same roadblocks and don’t know how to get round them. In this dedicated time and space, you have an expert (hey, that’s me!) who’s all eyes and ears, making sure you come away with a satisfying outcome to your query.
POWER HOUR
POWER HOUR
Social Media Packages: day-to-day
Management: The Champion
1 social channel
Existing output audit
Initial 3-month channel strategy
Monthly content calendar with up to 16 posts
Monthly content scheduling
Ongoing community management, with agreed Monday-Friday response times
Proactive outbound engagement
Monthly check-in calls
Quarterly and Annual reporting
Email and Whatsapp support
Management: Growth Mode Activated
3 social channels
Existing output audit
Initial 6-month channel strategy
Monthly content calendar with up to 16 posts per platform
Monthly content scheduling
Ongoing community management, with agreed Monday-Friday response times
Proactive outbound engagement
Weekly/Monthly check-in calls (u choose!)
Monthly, Quarterly and Annual reporting
Email and Whatsapp support
Management: The Full Force Approach
3+ social channels
Existing output audit
Initial 12-month channel strategy
Monthly content calendar with up to 20 posts per platform
Monthly content scheduling
Ongoing community management, with agreed 7-day response times
Proactive outbound engagement
Social listening monitoring & reporting
Weekly check-in calls
Monthly, Quarterly and Annual reporting
Zoom/Teams, Email and Whatsapp support
Management: Out of Hours
Available as an add-on or by itself, I offer out-of-hours community management for your brand. With out-of-hours experience for well-known names like Alpro, Pets at Home and Ronseal, I’m a safe pair of hands when it comes to crisis management, deescalation and top class customer service delivered in your brand voice…. So you can rest assured your customers are in good hands, and get on with enjoying your weekend (and evenings!).