How to be human on Instagram, without showing your face

Sure, a camera-facing front man is something a lot of brands have on social media in 2025. The common argument is that it’s difficult to build brand trust and authenticity when you can’t put a face to a name.

But do you actually need it, or is it just a short-cut? Can you build trust and loyalty the “old-fashioned way” without putting it all out there for anyone to see? Let’s talk about going faceless on Instagram and why it’s not the kiss of death some social media managers might have you believe.